7-Eleven’s leadership shuffle has continued into April as the world’s largest retailer continues to see executive turnover. The latest changes have once again hit 7-Eleven’s marketing department.
Mario Mijares, vice president of marketing, loyalty, and monetization platforms, left the convenience retailer on April 8, Mijares confirmed in a message to C-Store Dive. Additionally, Marissa Eddings, head of brand, advertising, media, in-store marketing and 7-Eleven’s in-house creative agency, has exited the retailer, Eddings noted in a LinkedIn post on Tuesday.
In his message, Mijares said that he and Eddings were on the team that was formerly led by Marissa Jarratt, 7-Eleven’s chief marketing officer who exited in January. Mijares confirmed that he left 7-Eleven to pursue other opportunities.
Since Jarratt’s departure, 7-Eleven’s marketing organization has reported to Raghu Mahadevan, who also spearheads the retailer’s digital operations and demand chain. C-Store Dive highlighted Mahadevan as a name to watch in the company’s pursuit of its next CEO in the U.S.
A spokesperson from 7-Eleven did not respond by press time when asked to comment on Mijares’ and Eddings’ departures and the future of 7-Eleven’s marketing organization. Eddings did not respond by press time to comment.
Mijares, who joined 7-Eleven in 2020 in his latest role, led teams responsible for customer research and analytics, loyalty programs, in-store media, shopper marketing, and retail media and monetization platforms. He recently spoke at a forum hosted by professional community and advertising services organization Brand Innovators about how 7-Eleven approaches loyalty and the evolution of its retail media network.
Prior to joining 7-Eleven, Mijares held senior executive leadership roles in marketing and digital strategy for supermarket chain Winn-Dixie.
Eddings, who ended a nearly eight-year tenure with 7-Eleven, per her LinkedIn bio, led the retailer’s brand, advertising, media, in-store marketing, and the in-house creative agency. She led teams that boosted 7-Eleven’s Slurpee Day and launched the company’s 7Collection online merchandise line. Prior to 7-Eleven, Eddings held brand and marketing roles at Capital One and American Express.
Besides its marketing leaders, other 7-Eleven executives that have departed since the beginning of the year have included former Chief Merchandising Officer Jesus Delgado-Jenkins and Senior Vice President of Corporate Operations Tony Harris. The leadership shakeups come in a year that promises seismic change for 7-Eleven, which just pushed back the timeline for its initial public offering in North America.
