About a month after Buc-ee’s filed a trademark infringement lawsuit against Barc-ee’s, the Missouri dog park and cafe has closed down pending a brand refresh, according to a Facebook post from the company.
“This decision hasn’t come easy, and we want to thank each and every one of you who supported us,” Barc-ee’s said in the post.
Buc-ee’s filed suit on March 19, alleging that Barc-ee’s, which offered a space for dogs to run around, a Western-themed children’s play area and a cafe, violated Buc-ee’s trademark since it had a similar name and logo, which shows a cartoon dog driving a car inside a circle.
One of the outcomes Buc-ee’s was seeking in its lawsuit was for Barc-ee’s to stop using that name and logo.
In a separate lawsuit from last year, Buc-ee’s had also targeted Missouri liquor store chain Duckee’s in Missouri Western District Court. That company’s logo was a duck mascot inside a circle. According to court documents, the two sides came to a settlement out of court sometime between April 3 and April 17.
As Buc-ee’s continues to expand its extra-large c-stores across the U.S., it has been protective of its trademarks. In addition to Bark-ee’s and Duckee’s, it also targeted Mexican look-alike Buk-ii’s in 2023.
