Carrie Stojack, vice president of guest insights for Casey’s General Stores, has retired from the convenience retailer, a company spokesperson confirmed to C-Store Dive.
Stojack joined Casey’s in late 2020 to lead the company’s guest research and analytics efforts. Prior to joining the convenience retailer, Stojack held several insight-focused leadership roles across a variety of industries, including market research firms and restaurant brands such as Taco Bell, according to her LinkedIn bio.
Casey’s has touted guest insights as a major component to product innovation, such as when the company revamped its coffee program in 2025. Casey’s went to its customers with surveys and questionnaires to figure out what was wrong with its coffee, and split those consumers into segments based on how they have or haven’t stuck with Casey’s program through the years. The result was Casey’s Darn Good Coffee program.
Casey’s spokesperson said that despite Stojack’s retirement, the company’s guest insights team remains intact and continues to report to Brad Haga, senior vice president of prepared food and dispensed beverages. In a statement to C-Store Dive, Haga emphasized Casey’s "robust, dedicated guest insights function.”
“We continue to operate with a guest-centric mindset, building on the strong foundation and team that Carrie built here,” Haga said.
Stojack, whose first foray into convenience retailing came when she joined Casey’s, said the Iowa company was the perfect place to end her career.
“The team was like no other: Midwest-nice, hard-working, lightning-fast, fun, and deeply collaborative,” Stojack said in a LinkedIn announcement last week. “The guest is truly at the center, and insights drive smart, calculated risks every day.”
