Dive Brief:
- ExtraMile Convenience Stores has launched digital cash back offers on beer, wine and spirits purchases through a partnership with retail technology vendor Swiftly, the companies shared in an announcement this week.
- The rebate program is being integrated into the ExtraMile, Chevron and Texaco mobile apps and can be used by rewards members at all of ExtraMile’s 1,100-plus convenience stores across 18 states.
- ExtraMile, a joint venture between Chevron and Jacksons Food Stores, is one of several convenience retailers to tap Swiftly’s program at a time when value-driven offers have become major purchase drivers in c-stores.
Dive Insight:
Adoption of value deals and discount or cash-back offers has soared in convenience stores in recent years as operators large and small have seen their profits dip due to mounting economic challenges. Expenses continue to rise for both retailers and consumers, leaving c-store earnings in flux.
While meal deals and bundles have stolen most of the spotlight, retailers such as 7-Eleven, Circle K and EG America have also taken on Swiftly’s platform to give shoppers even more savings options.
ExtraMile is the latest c-store operator to join that group, adding alcohol deals on top of its existing $5 meal bundles. Swiftly’s cashback program lets customers browse active offers, activate deals through their rewards account at checkout and receive cash back through PayPal, Venmo or a digital prepaid Visa card.
“Integrating Swiftly’s Alcohol Cashback program into the apps gives shoppers a simple, fast way to save while strengthening loyalty across our network,” said Rob Falciani, director of marketing at ExtraMile. “This collaboration supports our focus on offering a differentiated, highly rewarding convenience experience.”
Henry Kim, CEO of Swiftly, emphasized the speed with which convenience retail is evolving, and how c-store shoppers are responding to value offers “in ways we’ve never seen before.”
“Across our network, Alcohol Cashback consistently boosts engagement, increases trip frequency, and delivers measurable incremental sales,” Kim said. “These digital rebates are becoming a powerful loyalty engine for the industry.”
