Dive Brief:
- Haffner’s, the c-store arm of Northeast retailer and wholesalerEnergy North Incorporated, has partnered with Liquid Barcodes to roll out a full-service loyalty program, according to a Monday announcement from the loyalty and subscription platform.
- The program, which is expected to launch in early 2026, will encompass all of the company’s nearly 70 convenience stores and car washes in Massachusetts, New Hampshire and Maine, as well as heating oil and propane orders.
- Haffner’s joins convenience retailers like Terrible’s, Onvo and EG America that have revamped or launched their loyalty programs and apps this year to improve the customer and employee experience.
Dive Insight:
Haffner’s new loyalty program will offer gamification, rewards and subscriptions, according to the announcement. The retailer will take advantage of Liquid Barcodes’ app development, loyalty solutions and car wash membership programs to streamline its previous programs into one database, making it easier to manage all these pieces.
“Partnering with Liquid Barcodes allows us to bring all of our offerings under one connected platform, simplify our technology stack, remove friction, and deliver more value to our customers through a unified, data-driven experience,” said Janet Ries, chief brand officer at Haffner’s, in the announcement.
Haffner’s updated loyalty program comes as its parent company may be looking to grow its retail network in Massachusetts.
Energy North was reportedly one of several companies that initially bid for 18 travel plazas along the state’s main highways earlier this year. A deal for the travel plazas recently fell through, and the Massachusetts Department of Transportation reopened that project for bidding in October.
