Dive Brief:
- H&S Energy Group is adding electronic shelf labels from digital solutions company Aperion to its stores, according to a press release from Aperion’s parent company, Hussmann.
- The retailer tested the labels in seven locations in early 2025, and has now decided to expand the product to all roughly 300 locations. That expansion is expected to complete sometime in 2026.
- Electronic shelf labels should help H&S make price updates quicker and help create a better customer experience, according to the announcement.
Dive Insight:
H&S’s electronic shelf labels will allow the company to instantly update pricing on any item remotely. According to Aperion’s brochure, the technology can cut the labor cost of pricing items by up to 90%. The tags can also display additional information, such as whether there’s a deal for the item or when something out-of-stock is expected to be back.
In its release, Hussmann said H&S plans to eventually use the digital tags for inventory management, digital coupons and loyalty program tie-ins, as well.
"This rollout is a key milestone in our broader digital transformation strategy," said Fidaa Mohrez, senior director of operational systems at H&S Energy Group. "By deploying Aperion’s Electronic Shelf Labels, we're improving pricing accuracy, reducing manual effort, and delivering a more consistent experience for our customers.”
Mohrez also noted that the digital labels cut down on waste, since paper tags won’t need to be printed out every time a product or price changes.
Since roughly doubling its store count in early 2024 with the acquisition of Andretti Petroleum Group, Orange, California-based H&S has made a number of tech upgrades, including adding car wash subscriptions to its app, adding temperature monitoring to refrigerators, heaters and freezers, and expanding the availability of delivery from its stores.
