Dive Brief:
- Loop Neighborhood Market has partnered with Krispy Krunchy Chicken to bring the QSR chain’s hot food menu to select stores, the companies announced on Monday.
- The chicken QSR will debut its full menu in 12 Loop locations in several cities across California, including San Francisco, Elk Grove, Sacramento, Modesto, Menifee, Stockton and Adelanto. The food program will also be integrated into Loop’s app for the participating locations.
- With foodservice an increasingly important piece of the c-store economic puzzle, more retailers are turning to turnkey licensed solutions like Krispy Krunchy or franchise deals with popular QSRs.
Dive Insight:
With foodservice making up about 36% of inside sales for convenience retailers in 2025, according to NACS data, Loop’s deal with Krispy Krunchy Chicken is a way to help those 12 sites target that piece of the pie.
“Loop Neighborhood is known for redefining the convenience store experience with premium offerings and customer-centric service,”said Brett Yates, vice president of chain and business development for Krispy Krunchy Chicken , adding, “By integrating Krispy Krunchy Chicken’s proven hot food program, Loop can attract new customer segments, increase dwell time, and drive repeat visits.”
Krispy Krunchy Chicken’s menu includes fried chicken, tenders, a Cajun chicken sandwich, nuggets, wings, honey biscuits and sides.
While 12 locations are getting Krispy Krunchy Chicken, several other locations in Loop’s 63-store footprint in California already have a chicken menu in the form of Crunchy Munchy, a QSR owned by Loop and Poppy Market CEO Varish Goyal, according to the company website.
Several retailers have also updated their foodservice programs in the last couple months, including Pilot, which is revamping its proprietary program, and BrakeTime, which is making franchise agreements with Little Caesars and Burger King.
