Dive Brief:
- Loop Neighborhood Market has launched a retail media network, the California-based c-store operator announced this week.
- The platform, LoopMedia Connect, aims to help brands reach customers through Loop’s website, loyalty app, fuel pump video screens, in-store digital screens, in-store radio, social media channels and TV screens throughout stores.
- Retail media has picked up steam among convenience retailers this year as operators increasingly seek new ways to use their first-party data.
Dive Insight:
In the announcement, Loop President of Retail Pervez Pir said the program “is about meaningful connection” at the company’s c-stores, which in turn should create value for partners and a better customer experience.
“By leveraging our website, loyalty app, fuel pump video screens, in-store media, and social channels, we’re giving our partners the ability to reach customers when it truly matters, while making the experience more relevant and valuable for shoppers,” Pir said.
According to the announcement, as Loop heads into 2026, the convenience retailer is focused on investing in its customers, strengthening partnerships and building other platforms like LoopMedia Connect “that fuel growth.”
“LoopMedia Connect positions us at the intersection of convenience, data, and customer attention and this is just the beginning,” Pir said.
Loop is one of many convenience retailers that has entered the retail media sphere in 2025. Others include Love’s Travel Stops & Country Stores’ Love’s Media Network and Weigel’s Milk Crate Retail Media Network. Meanwhile, brands like BP and Parker’s Kitchen joined the Axonet retail media network this year, rather than developing their own.
