Dive Brief:
- Love’s Travel Stops & Country Stores recently welcomed its first Buffalo Wild Wings Go location at a travel center in Dodge City, Kansas, a spokesperson for the retail chain confirmed to C-Store Dive.
- Love’s plans to add more Buffalo Wild Wings Go locations to its travel centers in 2026, but did not say how many sites it aims to add or where they’ll be located.
- Love’s has been expanding its QSR stable recently. It announced a partnership with Whataburger earlier this year, and last year it expanded its agreement with Naf Naf Middle Eastern Grill.
Dive Insight:
Love’s agreement with Buffalo Wild Wings plays into the growing interest in chicken in the U.S. Datassential found that the number of limited-service chicken restaurants grew nearly 5% in 2024 while sales increased almost 10%.
“The chicken-wing category is popular with our customer base, so Love’s is excited to collaborate with this well-established brand,” Love’s said in a statement.
Buffalo Wild Wings Go is a smaller, streamlined version of the sports bar chain known for its namesake wings. While the Go location does not offer the full menu, customers can select from a smaller array of the chain’s best-selling items including wings, tenders, potato wedges and tater tots, plus the company’s 26 sauces and seasonings.
Love’s lineup of QSR partners includes more than a dozen brands such as Burger King, Denny’s, Sonic and Taco John’s.
Love’s also recently added order-ahead capabilities and digital kiosks at some of its restaurants.
