Dive Brief:
- Pilot has redesigned its mobile app, according to a company announcement last week.
- The update improves the look and utility of the mobile interface, making it cleaner and easier to navigate and find deals. It also will increase the personalized promotions and information offered to users.
- The new app design is part of a broader initiative to build a “unified and consistent brand for Pilot,” according to the announcement.
Dive Insight:
Pilot is in the process of modernizing its brand across its stores and digital properties. A year ago, it opened its largest new build at the time, a 20,000-square-foot location in Stanton, Tennessee, with a bright red storefront that reflected its “new brand standards.”
With the mobile update, Pilot said it’s entering the “next phase of building a unified and consistent brand.”
Knoxville, Tennessee-based Pilot also revamped its website and built out its digital capabilities in mid-2025 with the addition of online ordering.
“Together with mobile ordering and our redesigned website, we’re connecting the dots across the entire digital experience so drivers can plan ahead, save time and enjoy more rewarding stops with Pilot,” said Kari Irons, vice president of marketing and brand at Pilot.
Drivers who use the Pilot app can switch between personal and professional mobile offerings with a press of a button instead of having to maintain two separate accounts. The updated interface also loads faster and features improved security, according to the announcement.
