Neal Frandsen, vice president of marketing for midwest convenience retailer S&G Stores, is expected to retire next summer, Fransden said in a statement to C-Store Dive.
His successor is industry veteran Keith Broviak, who will spend the next several months onboarding. Broviak will officially join S&G — which operates 68 convenience stores across Ohio and Michigan — on June 30, Fransden said.
Frandsen — who has also held leadership roles with c-store retailers including Certified Oil, GPM Investments and Turkey Hill Minit Markets over a four-decade career — said he will shift to “handle special projects” once Broviak is comfortable enough to fully take over the position. This shift will likely occur in January, Frandsen said.
Once established as the new VP, Broviak will assume direct leadership of S&G’s marketing department. He will oversee all categories except for foodservice, frozen foods, ice cream, and cigarettes and other tobacco products, Frandsen said. Beyond his marketing duties, Broviak will oversee procurement for S&G’s store supplies and will coordinate its network of nonprofit sponsorships and programs.
Broviak has worked in the convenience retailing industry for nearly three decades. This includes serving as director of marketing for Ricker Oil for 20 years before the retailer sold its assets to Giant Eagle in 2018, as well as chief marketing officer for Coen Oil between 2019 and 2024, according to his LinkedIn bio. Broviak had been working with c-store consultancy CSD Solutions since last October.
S&G also named Aaron Hirt as director of foodservice, effective April 22, Frandsen said. Hirt is responsible for revamping S&G’s proprietary On The Go Bistro program as well as new fried chicken, pizza and sandwich offerings in some of the retailer’s incoming remodeled stores.
Hirt is also responsible for S&G’s foodservice profitability and sales, as well as closely working with the operations team on proper foodservice execution and safety, product selection and promotions. He joined S&G after nearly three years with food and beverage company AVI Foodsystems, according to his LinkedIn bio.
