Dive Brief:
- Stinker Stores has updated its loyalty program to include more streamlined features for shoppers, the company announced on Monday.
- New features include password-free login, targeted click-to-activate offers and redesigned digital and messaging interfaces according to the announcement. The new program was created in collaboration with Convenience and Energy Advisors and technology partners PAR Retail and Rovertown.
- Stinker joins numerous other retailers that have recently updated their loyalty programs as they look to reach price-conscious consumers.
Dive Insight:
Stinker’s refreshed website streamlines the process to both sign up and use the loyalty program. In addition to no longer needing a password to log in, customers can join instantly while fueling up or checking out in store.
“This new loyalty platform gives our guests a better experience from day one,” said Randy Strain, director of marketing and brand at Stinker. “Easier sign-up, a better digital experience, and more relevant offers that feel personalized and rewarding.”
In addition to the improved user experience, the Boise, Idaho, retailer has added more targeted offers and tailored rewards for customers.
This year has been a crowded one for loyalty updates so far. The industry has seen BP debut a program that offers CPG-funded coupons in the Earnify app, ExtraMile add alcohol cashback offers and Refuel refresh its rewards program.
