3 Big Numbers is a weekly column that looks at a few key details from around the c-store industry.
The turn of the year is a time for looking back at accomplishments while building plans for the future. That’s true for companies and individuals.
Many retailers like to keep close to the vest when it comes to hits and misses, but in the past week a few companies have shared highlights from the past year. And of course, we couldn’t help but take a look.
In this week’s “3 Big Numbers,” we look at some of last year’s highlights from Weigel’s, Stinker Stores and Refuel Operating Company.
17
The number of new stores Refuel opened in 2025.
Refuel refreshed a lot of its operations last year. The company spent much of the year redesigning its loyalty program, transitioned leadership from founder Mark Jordan to co-CEOs Travis Smith and Jon Rier and debuted a grab-and-go food program.
But while it was making these changes, Refuel stayed focused on building new stores. The company opened 17 stores last year, which resulted in a 7% increase from the 233 locations it had at the start of 2025, according to NACS.
Refuel also unveiled a refreshed look at some stores, starting with a new build in Daniel Island, South Carolina, according to a LinkedIn post. While the post announcing it didn’t go into too much detail, it did note “a streamlined fueling process” and “upgraded in-store environment.”
20 million
The number of MyWeigel’s Rewards transactions in 2025.
Weigel’s 2025 year in review focused on its MyWeigel’s Rewards program — and the numbers were eye-catching.
The company saw about 305,000 monthly active users in 2025, a double-digit increase from 2024. The program also saw more than 20 million rewards transactions throughout the year, or an average of about 600 per day at each of Weigel’s 90 locations across Tennessee.
All this growth could be a boon for the company’s nascent retail media network. An active and robust loyalty program means a lot of customers whose interests CPGs can target.
45%
Stinker’s improvement in worker tenure year-over-year in 2025.
Labor woes continue to dog the convenience retail industry. NACS data shows average turnover is north of 100%, and replacing a worker can cost thousands of dollars.
Stinker has been engaged in a multi-year effort to address this problem at its stores, and shared some of its successes earlier this month. These included improving employee tenure by 45% and reducing turnover by 37%.
Stinker partnered with payroll technology company DailyPay to offer on-demand pay, rather than paying workers on a set weekly or bi-weekly schedule. The Boise, Idaho-based retailer also added a financial wellness benefit to its package, which helps participants learn how to better manage their budgets and helps them set and pursue financial goals.
