C-stores have been steadily updating their loyalty programs over the past few years, but the industry turned on the afterburners at the start of 2026.
From regional stalwarts like Parker’s Kitchen to national brands with over 1,000 sites, like BP, all kinds of retailers are getting in on the action as they seek to build a mobile infrastructure that can help them create unique programs and stand out from the crowd.
Even travel centers are getting in on the act, with Pilot revamping their rewards program and Love’s Travel Stops & Country Stores announcing that it would do the same later this month.
Below is a roundup of our recent coverage of retailers that have updated their loyalty programs.
