InStore.ai, a retail tech company focused on frontline interaction intelligence, has named Kevin Farley as chief customer officer, the company announced on Monday.
In his role, Farley will lead customer strategy and growth in the convenience store industry and other retail sectors.
“Kevin has built his career turning strategy into execution across some of the most complex retail environments,” said Jay Blazensky, CEO and co-founder of InStore.ai. “Just as importantly, he understands the human side of retail, that people are behind every transaction.”
Farley has held leadership roles at multiple companies servicing the convenience retail industry, including chief client officer at advisory firm W. Capra and almost a decade as chief customer officer with retail solutions company GSP Retail.
During his more than two-decade career, “Farley has been recognized for building high-performing teams, driving revenue growth, and translating customer needs into scalable business strategies,” InStore.ai said in the announcement.
This appointment comes a little over a month after InStore.ai partnered with the Strategic Alliance for Affiliated Store Owners of America, a coalition of independent c-store owners, to offer AI-powered voice insights to 5,200 locations nationwide. The technology captures interactions between cashiers and customers and feeds that data into dashboards where team members can monitor how employees greet customers and how often workers mention loyalty programs or attempt to upsell.
“As we continue to evolve from insights to execution intelligence, Kevin will play a critical role in helping our customers operationalize what they learn and empower their teams at scale,” said Blazensky.
