Dive Brief:
- Dover Fueling Solutions has launched 4CourtMedia, a retail media network designed for DFS’s fuel dispensers, the company announced on Tuesday.
- The network, which will operate primarily on Wayne Ovation fuel dispenser screens, will deliver multimedia content to customers while they fuel up their vehicles. It is available on more than 13,000 screens across more than 1,500 locations, according to the release.
- 4CourtMedia will connect advertisers with customers at the pump across a wide array of retailers, including independent operators, which may not have the scale to get into retail media on their own.
Dive Insight:
4Court Media joins firms like Axonet, Vroom Delivery and GSTV in giving smaller retailers a way to tap into potentially lucrative retail media revenue streams without having to build a program of their own.
Retailers can access the turnkey service to generate incremental revenue, and can also integrate their loyalty programs, seasonal campaigns and more into the network alongside national ads.
“4Court Media represents the next evolution of advertising leadership,” said Kendra Keller, vice president and general manager, North America, for DFS. “By combining our solutions with a fast-growing retail media network, we’re giving advertisers a powerful way to reach highly engaged consumers and providing retailers a proven tool to drive foot traffic and in-store sales.”
While c-stores have been relatively slow to enter the retail media space, integrations picked up in 2025. Retailers like BP and Jacksons Food Stores joined Axonet, Casey’s General Stores partnered with digital network service GSTV to augment its Casey’s Access program, and Weigel’s, Loop Neighborhood Market and Love’s Travel Stops & Country Stores all launched their own RMNs.
