Dive Brief:
- EG America, the U.S. division of EG Group, is expanding its grab-and-go offerings with a new roller grill Tornado and snack wrap, the company announced on Monday.
- The snack wrap features homestyle or buffalo chicken in a flour tortilla with American cheese and is available at EG’s Cumberland Farms stores in the Northeast, as well as and Fastrac locations. The Tornado is filled with charbroiled chicken strips, peppers, onions and a blend of cheddar and Monterey Jack cheeses and is available across all 10 of the company’s banners.
- The company also expanded its dispensed beverage program with a watermelon Sour Patch Kids-inspired addition to its Hyperfreeze frozen beverage line.
Dive Insight:
EG America has been upping its food game over the past year. This news comes roughly a month after the company unveiled a new “express case” that’s filled with fresh sandwiches and snacks from national brands like Chobani, Sabra, Hillshire Farm and Kings Hawaiian.
Meanwhile, EG America recently revealed its Sensible Snacks grab-and-go food program, which includes better-for-you items like Calbee Harvest Snaps, Jackson’s Sweet Potato Chips, Hippeas Chickpea Puffs and Lesser Evil Popcorn.
Last fall, the company rolled out three new proprietary QSR concepts — Alanza Pizza, Burger Baby and Wing Trip — at one of its Cumberland Farms locations in Massachusetts.
EG America signaled that it was taking a stronger focus on food when it created the role of vice president of food, dispensed beverage and QSR last fall and hired Wawa veteran Mendy Meriwether for the job.
Editor’s note: This story was updated to provide more context on which stores will carry EG America’s new snack wrap.
