Dive Brief:
- EG America has launched online ordering and delivery at hundreds of its 1,500 convenience stores, according to a company announcement.
- The retailer tapped e-commerce firm Vroom Delivery to manage EG America’s third-party marketplaces, including DoorDash, Uber Eats and Grubhub. EG America will use Vroom’s Automated Menu Management (AMM), which automatically populates each store’s online menu with every product available in-store.
- Adding online ordering and delivery is the latest example of how EG America has been going full steam ahead in enhancing its foodservice programs over the past year.
Dive Insight:
EG America’s renewed focus on food began when it tapped Wawa’s longtime food and beverage director to spearhead its foodservice operations. Shortly after, the retailer introduced several foodservice concepts, including burger, pizza and chicken wing QSRs,at a Cumberland Farms in Massachusetts. Earlier this summer, EG America launched a new grab-and-go snacking program at all of its c-stores, and just this week, added new roller grill options and wraps to that line.
Online ordering and delivery is now the next step in the company’s foodservice evolution, which leadership has said for the past several months is one of the biggest points of focus across the company.
“Through our partnership with Vroom Delivery, we were able to rapidly expand our delivery options and streamline back-office operations at the same time,” said Whitney Johnson, senior vice president of marketing at EG America, in the announcement. “Vroom Delivery’s expertise in the convenience industry, as well as with our other technology partners, helped expedite time to launch resulting in an immediate positive business impact.”
Five hundred stores across EG America’s network now offer online ordering and delivery and more are on the way, according to the announcement. All 10 of EG’s banners, including Cumberland Farms, Certified Oil, Fastrac and Kwik Shop, are part of the program.
“The company’s extensive product offering, diverse geographies and multiple banners will highlight the power of the Vroom platform and its capabilities,” John Nelson, CEO of Vroom, said in the announcement. “We expect EG America to generate significant new revenue over the coming months as we continue to scale with them.”
