Dive Brief:
- MAPCO has unveiled a new car wash app, developed in conjunction with Convenience & Energy Advisors and Liquid Barcodes, according to a Monday press release.
- Through the app, customers can sign up for car wash subscriptions at participating locations, manage their car wash memberships and input payment methods.
- MAPCO customers can now use the app at a location in Stow, Ohio, with two additional sites in Twinsburg, Ohio, and Brownsburg, Indiana, coming online soon, according to the app.
Dive Insight:
All three sites available on MAPCO’s car wash app appear to be among the 35 locations that its parent company, Majors Management, bought earlier this year from Alimentation Couche-Tard. That deal introduced the MAPCO banner to Ohio, Indiana and Pennsylvania.
While only these select new locations have joined the program so far, the app will help MAPCO expand its car wash program. Members who sign up for MAPCO’s car wash subscription get unlimited washes for a set monthly price.
“As we grow the MAPCO car wash brand across new regions, we want to ensure our customers receive simple, convenient tools that make everyday life easier,” said John Gynnip, director of corporate programs with Majors Management.
Majors Management did not return requests for comment about MAPCO’s car wash expansion plans by press time.
Expanding or improving car washes continue to be an area of interest for retailers with sites large enough to support them. Weigels opened its first Auto Spa, a tech-forward car wash concept, at a convenience store in Powell, Tennessee, in July.
Retailers have recently been adding car wash subscriptions, which offer a source of recurring revenue, to their expanding operations. MAPCO joins H&S Energy and Enmarket in adding an app with subscription offerings to their car wash programs this year.
“Subscription car wash programs continue to grow rapidly, and MAPCO’s new app is a great example of how operators can deliver a frictionless, scalable, and customer-friendly solution,” said Saurabh Swarup, GM North America for Liquid Barcodes.
