Dive Brief:
- RaceTrac has expanded its partnership with supplier Core-Mark, a division of Performance Food Group, according to an emailed press release.
- Core-Mark already supports RaceTrac’s franchised arm, RaceWay, according to the announcement. This expands the partnership across its company-owned RaceTrac c-stores as well.
- This news comes several months after RaceTrac opened a 40,000-square-foot distribution center in Louisiana intended to support “the growing demand for its products across the region,” the company said.
Dive Insight:
RaceTrac has taken numerous steps over the past few years to support its broader growth plans. In addition to its supply chain additions, the retailer has been streamlining operations through careful application of new technology and updating its leadership team as it grows into new markets.
The retailer also opened its first store in North Carolina earlier this month.
“Core-Mark is excited to grow our relationship with RaceTrac,” said Bill Stein, executive vice president of enterprise growth for Core-Mark. “RaceTrac is a dynamic, customer-focused and food-forward brand, and we are eager to support their mission of making people’s lives simpler and more enjoyable.”
In addition to building out support systems for its c-store growth, RaceTrac made headlines this year for expanding its payment options, rolling out a rewards program for its RaceWay stores and, most notably, buying Potbelly, a sandwich chain with restaurants in more than 30 states, for $566 million.
The Atlanta-based company now encompasses more than 800 RaceTrac and RaceWay c-stores, over 1,300 Gulf-branded fueling locations and 445 Potbelly QSRs.
