Artificial intelligence is no longer a future-state experiment. Across retail, healthcare, logistics and food, it has quietly become table stakes. In convenience retail, that shift is happening fastest in one place: foodservice.
Once considered an ancillary offering, foodservice is now the growth engine of the c-store channel, accounting for roughly 27% of total sales—surpassing traditional staples like tobacco. More than half of consumers now view convenience stores as viable alternatives to quick-service restaurants and quality perceptions continue to rise. In fact, c-stores see roughly twice as many consumers each day as the QSR industry, yet Mastercard data shows that nearly one-third of card-using c-store shoppers still visit a QSR on the same trip.
That gap represents one of the most immediate growth opportunities in foodservice today: capturing demand that is already passing through the forecourt.
The opportunity is clear. The execution challenge is not.
For many operators—especially those still building or scaling a foodservice program—the question is no longer whether to invest in technology, but how to do so without adding complexity, labor or overhead.
That is where AI is changing the game.
Why AI Is the New Equalizer in Foodservice
A common misconception is that AI is only accessible to large, data-rich operators with dedicated analytics teams. In reality, modern AI platforms are doing the opposite: leveling the playing field.
The dynamic mirrors the “Moneyball” era in baseball, when under-resourced teams began outperforming competitors by using data to make better decisions faster. AI in foodservice serves the same function—helping operators maximize output, reduce waste and execute consistently without relying on institutional knowledge or manual guesswork.
Importantly, the most effective AI does not introduce noise into already-busy kitchens. As Mendy Meriwether, Vice President of Foodservice at NexChapter, Inc. and former F&B leader at EG America and Wawa, explains:
“For me, AI belongs anywhere it can quietly make foodservice platforms smarter—specifically in the kitchen by predicting what to prep, protecting quality and helping people do their jobs better. When used right, it doesn’t replace team members; it removes the chaos around them, so they can focus on serving crave-worthy food to guests.”
That quiet intelligence—operating behind the scenes rather than demanding attention—is what makes AI scalable in real-world store environments.
The Complexity Behind the Counter
Unlike packaged goods, fresh food introduces operational volatility. Items have short shelf lives, labor requirements fluctuate by daypart and execution varies store by store. At the same time, the industry faces persistent headwinds:
- Employee turnover has more than doubled since 2016, leaving stores understaffed and reliant on less experienced labor.
- Associates still manage prep lists, labeling and safety checks using paper, clipboards or fragmented systems.
- Visibility into shrink, compliance and real-time execution is often limited or delayed.
- Introducing new menu items or limited-time offers can feel disruptive rather than incremental.
Meanwhile, consumer expectations continue to rise—not just around food quality, but convenience and choice. Increasingly, those expectations are being shaped outside the store.
Agentic Retail Raises the Stakes
AI is not only changing how food is prepared—it is changing how consumers decide where to eat.
As Gray Taylor, Executive Director of Conexxus, notes, the industry is moving toward an “agentic retail” model:
“AI is fueling the development of agentic retail, where the consumer will increasingly rely on ‘agents’ to find and decide on shopping mission solutions. If fast food is not on the menu at your store, the agent may direct the consumer to a store that does. This ecosystem will require a lot more data exchange between the store and the agent. Conexxus is on top of this.”
In practical terms, this means availability, freshness and foodservice credibility will increasingly influence not just walk-in traffic, but algorithmic recommendations. Stores that cannot signal reliable food options risk being bypassed—digitally as well as physically.
AI-driven foodservice systems help close that gap by ensuring the right items are available, executed consistently and represented accurately across digital touchpoints.
AI as the Foodservice Playbook
Modern AI platforms are no longer single-purpose tools. They connect forecasting, inventory, production, safety and compliance into a single operational system—one that works at the store level and scales across an enterprise.
Key capabilities include:
Demand Forecasting at the Item Level
AI models forecast sales by item, by store and by daypart—incorporating historical trends alongside variables like weather, promotions and local demand patterns.
Automated Ingredient Ordering
Orders adjust dynamically based on forecasted demand and real-time inventory, reducing waste and out-of-stocks while respecting vendor and pack constraints.
Guided Production and Execution
Forecasts translate into clear, mobile-friendly production plans that standardize execution—even for new associates—while reducing training time.
Recipe and Compliance Management
Digital recipes, allergens, labeling and pricing updates propagate instantly across locations, reducing errors and audit risk.
Food Safety and Traceability
Automated logs and alerts replace paper-based systems, giving corporate teams real-time visibility into compliance.
Shrink and Margin Intelligence
AI identifies not just where waste occurs, but why and recommends corrective actions at the store and item level.
Retailers using AI-driven fresh operations have reported measurable gains in sales lift, reduced shrink and improved margins—particularly in prepared foods.
Why Earlier Is Better
Perhaps the most counterintuitive insight is this: AI delivers the greatest value when foodservice programs are still forming.
Operators without large teams benefit from having a system that acts as a centralized operational “brain.” New locations open with standardized processes. Training becomes guided rather than tribal. Complexity is managed before it becomes expensive.
AI-first platforms are also designed for adoption. Mobile workflows, plain-language prompts and intuitive interfaces ensure technology supports associates rather than slowing them down.
Foodservice Is the Future—AI Is the Enabler
The economics of convenience retail are shifting toward fresh and prepared foods, where margins are higher but execution risk is real. At the same time, the battle for share is no longer just against the QSR across the street—it is against the algorithm shaping the consumer’s next decision.
Winning in this environment is not about having the most resources. It is about making the smartest decisions with the traffic already in the store.
AI is no longer a luxury reserved for the largest operators. It is the modern playbook for foodservice success—one that rewards precision, consistency and speed.
Much like Moneyball, the advantage does not come from spending more. It comes from seeing the game differently.
For c-store operators looking to capture more of the foodservice opportunity already driving past their doors, that shift has already begun.