GSTV, a video network that engages consumers at fuel pumps, has hired Craig Abolt as chief financial officer and Eric Kozik as chief strategy officer, the company announced on Wednesday.
The company also promoted two more leaders to the C-suite — Kristina Lutz, who is now chief marketing officer, and Aaron Olson to chief technology officer.
The chief strategy officer position is new to the company, while the marketing and technology positions have been added as part of an expansion of the company’s leadership structure, a spokesperson said.
“As the digital media and retailer markets continue to accelerate, our evolved leadership team reinforces GSTV’s value, growth trajectory and positions us for our next phase of innovation,” said Sean McCaffrey, president and CEO of GSTV.
As CFO, Abolt will lead the company’s financial strategy and operations, according to the announcement. He has worked as CFO across several companies over the past three decades, including The Walt Disney Company and DirecTV Latin America, according to his LinkedIn bio. He most recently worked as CFO for analytics firm Real Chemistry.
As chief strategy officer, Kozik leads enterprise strategy, corporate development and strategic partnerships. Before joining GSTV, Kozik was head of corporate development and innovation for M&A with Cox Media Group for five years. He’s also held M&A-related positions with investment firms Superior Capital Partners and Moelis & Company.
Lutz became chief marketing officer after nearly three years as GSTV’s executive vice president of marketing, according to her LinkedIn bio. She heads up GSTV’s marketing and PR arms, including consumer experience design, content partnerships, analytics, PR, and marketing communications and events. She has previously worked for auto e-commerce company CarSaver,iHeartMedia and advertising firm Starcom.
Olson has been with GSTV for more than a decade, according to his LinkedIn bio. Previous roles have included executive vice president for technology and product, vice president of business capabilities and director of user experience. He’s also held technology, design, and editorial roles for The Detroit News and The Miami Herald, according to the announcement.
The changes come after a busy period for GSTV, which has tripled its business in the past five years and partnered with Casey’s General Stores to augment the Casey’s Access retail media network.
