Dive Brief:
- HF Sinclair has added game-linked rewards to its Dinopay loyalty program, according to an announcement last week.
- The distributor and branded fuel retailer said the update aims to drive visit frequency at its stations. Sinclair used the LoyaltyPlay solution from Mistplay, a mobile gaming rewards and loyalty technology company, for the feature.
- Convenience retailers have been launching or updating their loyalty programs at breakneck speed this year as rising prices continue to put pressure on consumers.
Dive Insight:
As weak consumer sentiment weighs on c-store spending, retailers are not only creating loyalty offers to encourage visits, but also revamping their programs with new features and benefits designed to boost engagement.
Sinclair, whose retail network includes over 1,900 branded gas stations across the U.S., is the latest operator tapping into this trend. The new update lets customers earn fuel discounts by playing mobile games promoted within the Dinopay mobile app, with rewards tied directly to purchases, per the announcement.
The company implemented game-linked rewards to differentiate its loyalty offers and keep members active between visits while “providing a tangible incentive to return to the pump sooner,” according to the announcement.
During a campaign with the new rewards that ran from November 2025 through June 2026, Sinclair reported a 42% increase in site visits among “highly engaged members” and a 9.7% increase in fuel purchases tied to reward redemptions, according to the announcement.
"LoyaltyPlay gave us a compelling way to motivate repeat visits and increase engagement through interactive customer experiences — all connected to Sinclair Top Tier Gasoline," said Nick Gauger, manager, loyalty and marketing for Sinclair Oil. "The program helped accelerate return trips and deepen engagement with the DINOPAY app."
Game-linked rewards aren’t the only recent addition to Sinclair’s loyalty program. Earlier this month, the company launched Mammoth Monday, a weekly fuel savings event. By activating an exclusive in-app coupon, Dinopay members can save up to 25 cents per gallon on Mondays at participating Sinclair stations
