3 Big Numbers is a weekly column that looks at a few key details from around the c-store industry.
Cumberland Farms has made a ton of business moves in the past year and a half, including renaming itself from EG Group to the moniker of its biggest banner. The company’s latest trading report, released this week, updated investors on several of these initiatives.
Among the highlights: The company now has 31 Krispy Krunchy Chicken locations operating across its footprint and claims to have made “significant progress in unifying locations under the Cumberland Farms banner.” A spokesperson declined to comment when asked to elaborate on its unification claim.
In this week’s “3 Big Numbers” we sort through some of the other key milestones from Cumberland Farms’ latest trading update.
3
The number of M&A moves Cumberland Farms expects to close in June.
Cumberland Farms announced a number of M&A moves over the past year, and several of them are scheduled to close next month according to the trading update. This includes the sale of its Australian and French business divisions, CEO Russ Colaco in the announcement.
In addition to selling those divisions, the company is adding to its U.S. footprint via the pickup of Coen Markets, which includes 54 sites currently in operation and three more under construction across Pennsylvania, Ohio and West Virginia. That deal has received regulatory approval and is expected to close next month as well.
While Cumberland Farms has a presence in central and eastern Pennsylvania thanks to its Turkey Hill banner, Colaco noted that many of these Coen sites are in “an attractive complementary market” since they are located in the Pittsburgh tri-state area.
$187 million
Cumberland Farms’ EBITDA for the quarter.
Cumberland Farms reported underlying EBITDA of $187 million in the first quarter, up 30% year over year. The company credited “disciplined fuel pricing, continued momentum in Grocery & Merchandise and accelerating returns from the Group's organic growth program.” Additionally, Colaco noted that the company’s U.S. fuel business has outperformed the average industry volumes for the past four quarters.
The company has also made further strides toward taming its debt, with proceeds from the Australian and French business sales also expected to be used to that end. Moody’s upgraded the company’s credit rating earlier this year.
6 million
The number of SmartRewards members Cumberland Farms had at the end of the quarter.
Cumberland Farms overhauled its loyalty program in March 2025, adding membership tiers, exclusive sweepstakes and first-to-market product launches.
Since that time, the number of members has increased by twentyfold, from 300,000 to more than 6 million, according to the trading update.
Customers aren’t just signing up and ignoring it either. The company reported that a quarter of total store transactions are now made by loyalty members.
