Fuel pump video engagement network GSTV has shuffled its C-suite team for the second time this year, with changes now impacting the top of the company.
Sean McCaffrey, president and CEO of GSTV for the past nine years, has stepped down from his post and is shifting into an advisory role, a company spokesperson confirmed to C-Store Dive. Chief Strategy Officer Eric Kozik will serve as interim president and CEO, and Chief Financial Officer Craig Abolt has added chief operating officer to his title.
Both Kozik and Abolt joined GSTV earlier this year, along with new Chief Marketing Officer Kristina Lutz and Chief Technology Officer Aaron Olson.
“Eric, Craig, and the leadership team are focused on maintaining strong execution across the business and continuing to build on GSTV’s position as the leading on-the-go video network,” GSTV’s spokesperson said in a statement.
In a LinkedIn post announcing his departure, McCaffrey said he’ll “be actively advising and supporting GSTV” through the changes. He did not specify why he is stepping down from GSTV, which he joined in 2017 after over 16 years with advertising service provider Clear Channel Outdoor.
“As Interim President & CEO, Eric will focus on growth, partnerships, and strategy — while Craig, as CFO & COO, will ensure the business runs and scales effectively,” McCaffrey said in his post. “Together, they create the right balance of vision and execution, aligning strategy with disciplined operations to accelerate growth.”
In a separate LinkedIn announcement, Kozik said GSTV is “at an important moment for the business,” with opportunities arising from the intersection of retail media and the point of purchase.
“My priority is simple: stay close to the business, listen to our partners, and work closely with our team to execute with focus,” Kozik said. “Over the coming weeks, I’ll be spending time with our customers and teams to build on what’s working, identify opportunities to accelerate, and align even more closely around our highest-impact priorities.”
Abolt said in another LinkedIn post that as he adds COO to his role, he’ll focus on driving operational discipline, aligning GSTV’s teams around its highest-impact priorities and delivering stronger outcomes for its clients and retail partners.
“We have a meaningful opportunity to build on what’s working and create a more connected, high-performing organization,” Abolt said in his post.
Last April, GSTV was acquired by parent company MidOcean Partners for an undisclosed amount. The company then partnered with Casey’s General Stores to augment the Casey’s Access retail media network in September.
