Dive Brief:
- The Kent Companies has partnered with Velocity Logic Group to accept points from the loyalty and payments company’s Pay With Points network across its Kent Kwik c-store banner, according to an announcement last week.
- Customers will be able to redeem points they earned from using cards issued by participating banks and card issuers for fuel discounts at Kent’s Chevron-branded locations. The program is live and will expand across Kent’s store network in the coming months, according to the announcement.
- While gas has pulled back from record prices seen earlier this year, pain at the pump is impacting consumers across the country.
Dive Insight:
Kent’s partnership with Velocity will give existing customers the opportunity to save more and give new customers a reason to consider its 132-store network as a pit stop. When a driver pays for fuel using a card that’s part of Pay With Points, the discount will be automatically added.
Pay With Points can be used when paying at the pump or in store, according to the announcement.
Based in Texas, Kent has been focused on growth through a number of avenues over the past year.
Since entering Louisiana with its acquisition of B&B Petroleum in November, the company has reworked its structure to create two divisions, one for retail operations and another for the rest of the company. Kent subsequently named Brett Giesick president of the retail group, debuted a mini store format at the Diamondback Energy Athletic Complex in Midland, Texas, and started building its first new-build truck stop in Tennessee.
