Dive Brief:
- Sheetz has appointed Adam Sheetz as president and chief operating officer, effective Jan. 1, 2027, the convenience retailer announced on Monday.
- Sheetz, who is currently executive vice president of operations for his family’s 74-year-old c-store chain, will focus on overseeing daily operations, driving execution and delivering results, per the announcement.
- His promotion comes during a period of growth and innovation for Sheetz, which has spent the past couple of years expanding in the Midwest while reinforcing its East Coast presence and broadening its in-store assortment.
Dive Insight:
Adam Sheetz will take over the president role from current President and CEO Travis Sheetz, who will continue serving as the retailer’s chief executive, focusing on long-term strategic direction, resource allocation and growth opportunities. according to the announcement.
Besides leading the company’s daily operations in his new position, Adam Sheetz — grandson of the company’s founder, Bob Sheetz — will “prioritize accelerating responses to market opportunities while strengthening cross-functional collaboration across departments,” per the announcement.
He also takes on a position that few have held at the 850-store chain. Travis Sheetz became the company’s first-ever chief operating officer in 2018 before becoming president and CEO in late 2021. According to Sheetz’s website, the company currently does not have a COO.
“The role of COO requires strong business judgment, a deep connection to our customers and the ability to translate strategy into action,” Travis Sheetz said in the announcement. “Adam brings all of these qualities to this role.”

Travis Sheetz added that Adam has a “deep understanding” of the business, emphasizing that “every decision we make ultimately comes back to serving our customers, our communities and supporting our employees.”
Adam Sheetz has had a hand in leading Sheetz’s operations since becoming vice president of operations back in 2018.
“I am humbled by this new opportunity and the chance to continue our mission of total customer focus across every state where we operate today and in the future,” Adam Sheetz said in Monday’s announcement.
He will spearhead Sheetz’s operations as the company heavily invests in its expansion. That includes a $1 billion plan to open 100 stores in Indiana over the next decade, as well as continuing its $500 million investment in Michigan.