Dive Brief:
- Shell has launched a new mobile app and rewards platform at its Timewise convenience stores in the U.S., according to a Wednesday announcement.
- Timewise’s new mobile app and Wise Rewards program are usable at the chain’s 200-plus convenience stores across Texas and New Mexico. The platform features fuel discounts, clubs, car wash savings and personalized rewards.
- Timewise is one of several regional convenience retailers that have either launched or revamped their rewards programs this year.
Dive Insight:
Timewise said in the announcement that its new rewards program is “designed to deliver meaningful savings, particularly at the pump.”
These efforts come days after AAA reported that gas prices are starting to rise once again as the future of the ceasefire between the U.S. and Iran remains uncertain. As of Wednesday, the average price of regular gas in Texas and New Mexico was $3.48 and $4 per gallon, respectively, according to AAA. In Texas, that’s nearly 70 cents more than a year ago, while in New Mexico, it’s over a $1 increase.
With its new program, Timewise rewards members can save up to 30 cents per gallon on their first fill up and an additional 5 cents per gallon on everyday fuel purchases. The program also connects with Shell’s Fuel Rewards system, allowing customers to stack savings from both programs.
“Our focus is simple: deliver more value for our customers on the go in a way that is easy and convenient,” said Prabhu Murugan, chief marketing officer at Timewise. “With the launch of Wise Rewards and our new mobile app, we’re giving customers more ways to make the most of every visit.”
Timewise rewards members can also earn up to an additional 10 cents per gallon in savings when they spend $10 or more inside the store. Members can also take advantage of exclusive deals and personalized in-app promotions, such as Timewise’s Refreshment Club and Roller Grill Club.
The app, built with the help of c-store app developer Rovertown, will soon also integrate with car wash software from Mosaic. It also features an employee hub to support store operations and communications across Timewise’s network.
“This is an exciting step forward for Timewise as we continue to invest in our customers and our stores,” said Murugan.
