Dive Brief:
- 7-Eleven has added value menus to its Laredo Taco Company, Raise the Roost and Speedy Cafe QSRs, the company announced on Thursday.
- The menus feature meal deals and low-cost options across all dayparts, including tacos, sandwiches, sides and more. 7-Eleven said in an email that the offers are good through Jan. 5, 2027.
- As rising prices at the pump and in stores pressure shoppers, value deals are becoming an increasingly popular tool for c-stores looking to drive traffic.
Dive Insight:
The Más Value Menu at Laredo Taco features a $5 breakfast deal pairing a small coffee with two chorizo and egg, potato and egg or bean and cheese breakfast tacos. A $7 lunch deal includes two lunch tacos and a Big Gulp, and an array of items like fried potatoes, breakfast tacos and quesadillas are available for under $3.
The Raise Your Cravings Menu at Raise the Roost includes a chicken biscuit, crispy wrap, four-piece nuggets and sausage and cheese muffin for $4 or less, according to the announcement.
The Speedy Deals Menu at Speedy Cafe features crispy and grilled wraps for under $3 and breakfast sandwiches, including a bacon, egg and cheese croissant and sausage, egg and cheese biscuit, for under $4.
"Across our restaurants, the latest value menus bring together hot, craveable favorites at great value, giving customers an easy answer for breakfast, lunch or dinner during busy schedules," said William Armstrong, senior vice president of restaurant operations and innovation at 7-Eleven, in the announcement.
C-stores are increasingly competing with QSRs on value, and major retailers such as 7-Eleven, Circle K and Arko have been incorporating meal deals into their foodservice strategy.
