Dive Brief:
- Double kwik, a family-owned chain of more than 40 c-stores in Kentucky and Virginia, has partnered with tech company Lula Commerce to add branded online ordering, according to a Monday announcement.
- The partnership puts the stores’ inventory online and allows customers to place orders and access exclusive digital promotions. The retailer can also access built-in promotional tools and a streamlined checkout flow.
- Double kwik joins convenience retailers like RaceTrac, Break Time and Stinker Stores in boosting their e-commerce capabilities in 2026.
Dive Insight:
Mobile ordering and digital storefronts can make food-forward c-stores like double kwik more convenient for customers, who can place orders ahead of time. The partnership also makes it easier to list and update inventories online, giving shoppers transparency into stock levels.
Orders are sent directly to the store and double kwik keeps control of all customer data through this partnership, according to the announcement..
"Lula Direct gives their team a fully branded online ordering experience without the complexity of building and managing it in-house," said Philip Tribe, head of product at Lula Commerce. “Customers get the convenience they expect, and double kwik retains full control of their brand and data with all digital channels consolidated in a single platform with no new operational overhead.”
Double kwik’s fresh food menu includes breakfast sandwiches and platters, chicken tenders and wings, sandwiches, sides and a rotating list of daily specials, including options like salmon patties, meatloaf and cheesy pasta bake, according to the company website.
Customers can also earn rewards points on digital orders through the new storefront, according to the announcement.
