Dive Brief:
- The Hub Convenience Stores in North Dakota and Buy Two in Oregon have both partnered with c-store loyalty company Liquid Barcodes to launch new loyalty apps, according to separate press releases from the tech company.
- Both apps involve points-based loyalty programs and include games users can play to earn extra rewards, according to the announcements.
- The Hub and Buy Two join a list of several convenience retailers adding loyalty programs and apps this summer, including Timewise, Bolla Market and US Market.
Dive Insight:
Buy Two, which has more than 30 locations across Oregon, built a rewards program that gives members 20 “coins” for every $1 they spend on eligible purchases. Those points can be redeemed for rewards like drinks and snacks.
It also features order ahead and delivery, as well as digital stamp cards for coffee and fountain drinks through which users can earn a free cup after six purchases.
Customers at The Hub’s five locations can access HubPerks, which offers points on fuel and in-store purchases, as well as for referring someone or joining the company’s drink subscription program, which gives members one fountain drink or coffee per day.
HubPerks also offers a 3-cent fuel discount every day, digital coupons and stamp cards.
"Working with the Liquid Barcodes team, we built HubPerks from the ground up, tackling complex integrations across our fuel, POS, and other systems to make sure every part of the app works the way our customers expect," said Jared Scheeler, CEO of The Hub.
