Dive Brief:
- Arko has upgraded the coffee program at all of its more than 1,000 convenience stores in 30-plus states, the convenience retailer announced this week.
- The update features Arko’s new Coffee Creations program, which brings coffeehouse-style personalization to the retailer’s coffee bars. Guests can select from a variety of syrups, creamers, sweeteners and toppings, while in-store signs and QR codes offer seasonal recipes.
- The upgrade, which will also include limited-time coffee beverages, underscores Arko’s focus on loyalty and value in today’s increasingly difficult retail operating environment.
Dive Insight:
Coffee has been central to Arko’s c-store business for years, particularly since the Virginia-based retailer began introducing bean-to-cup machines at the start of the COVID-19 pandemic. Arko has invested heavily in new roasts and blends based on consumer demand and made affordability a pillar of the coffee program with its $1.49 cup for loyalty members.
Arko is now taking its investment in coffee a step further with a revamped coffee bar. The setup will feature limited-time offerings such as its bean-to-cup pumpkin caramel coffee, pumpkin spice cappuccino at participating locations, Pumpkin Spice Café Tango frozen coffee at more than 400 participating locations and a Cinnabon-flavored syrup at select stores.
The new coffee program aims to make it easier for customers to try new flavors and create a beverage experience tailored to their tastes, per the announcement.
“Today’s coffee customer is looking for more than just a cup of coffee — they want customization, seasonal flavors, and great value,” said Arie Kotler, chairman, president and CEO of Arko, in the announcement. “Our fall coffee program delivers all three through Coffee Creations, unique limited-time flavors, and compelling offers that reward our loyal guests and keep them coming back.”
Arko said it will continue featuring value-driven food and beverage combinations for customers looking to pair coffee with breakfast items. On a broad scale, Arko’s proprietary food program, Fas Craves, includes hot and cold grab-and-go items, such as crispy chicken biscuits, potato wedges, mozzarella sticks, jumbo chicken wings, chicken sandwiches and burgers.
