Dive Brief:
- Jacksons Food Stores has partnered with PAR Technology to update the retailer’s loyalty program, according to a Wednesday announcement.
- The revamp, which is live now, offers Let’s Go Rewards members across Jacksons’ more than 300 locations a more relevant and personalized experience, according to the announcement.
- Jacksons is the latest convenience retailer to either update or launch its rewards programs as the industry invests more heavily in personalization and digital engagement.
Dive Insight:
Jacksons is keeping the same general loyalty experience for members while also creating more ways to engage with and react to customer actions, according to the announcement.
"Previously, offers were often built around broad customer segments or one-size-fits-most promotions,” said Jake Kiser, general manager of PAR Retail, in a statement. “With PAR Retail now powering the program, Jacksons can better understand individual shopping behaviors and respond with offers that are more relevant, timely, and predictive.”
As the system learns from more customer interactions, Jacksons can refine experiences, offers and engagement strategies to better meet guests’ expectations, Kiser added.
“Jacksons has built a strong loyalty program by staying focused on what matters most to their customers,” said Todd Michael, senior vice president of merchandising and marketing for Jacksons, in the announcement. “As we look ahead, PAR Retail gives us the foundation we need to continue evolving Let’s Go Rewards, strengthening personalization, and ensuring the program can grow alongside our business.”
This is the second time Jacksons has updated its rewards program in the last few years. The retailer made changes roughly two years ago that gave it the ability to offer more creative reward options.
Loyalty is a hot topic in the convenience retail space in 2026. Timewise, U.S. Market and Bolla Market debuted loyalty programs over roughly the past month.
