Supermarket retailer Giant Eagle, parent of GetGo Café + Market, is ending a program that allows shoppers to earn discounts on gasoline when making purchases in its supermarkets and convenience stores, the Pittsburgh-based retailer said in an announcement on its website.
The grocer intends to stop operating the loyalty program, fuelperks+, on Jan. 25, 2024, and will transfer enrolled shoppers to myPerks, which provides discounts on groceries as well as fuel benefits. Giant Eagle said it is also “making improvements” to myPerks, but did not provide details about the enhancements.
GetGo already uses the myPerks rewards program.
Fuelperks+ offers rewards including 10 cents off per gallon of gas or 2% off a grocery order by redeeming 50 points, while myPerks includes the ability to stack rewards for benefits like 30 gallons of free gas or a grocery discount of up to 20%.
“We are merging the best benefits of fuelperks+ and myPerks into a single loyalty program bringing you the fuelperks+ rewards you love, like free gas and up to 20% off groceries, are now also available in the myPerks program, but with the added choice of dollar rewards delivering great savings on groceries and gas at a time when you need it most,” Giant Eagle said in the announcement.
The supermarket chain’s disclosure that it is ending the fuelPerks+ program comes after its announcement last month of a new myPerks Visa credit card that lets shoppers earn discounts on gas and groceries through purchases at merchants other than Giant Eagle.
Giant Eagle’s decision to tweak its loyalty program follows the company’s dismissal in March of former CEO Laura Shapira Karet, whose sudden departure ended her family’s role in leading the company. In May, Giant Eagle, which had reportedly fallen behind Walmart in its home market of Pittsburgh, said it would cut prices on nearly 800 items by an average of nearly 20% for a multi-month period in a bid to “reduce and control” costs for shoppers.
The company has also tinkered with its approach to printed circulars this year, saying in April that it has decided to resume mailing the flyers to shoppers in the Cleveland area after earlier deciding to stop distributing them.
Correction: A previous version of this story misstated when Giant Eagle is ending its fuelperks+ program. That date is Jan. 25.