Dive Brief:
- Sunoco has partnered with Velocity Logic Group to unify its Sunoco Go Rewards program and Parkland’s Journie Rewards on one platform, according to a Monday announcement.
- Both rewards programs will use VLG’s Loyalty Cloud and Loyalty Switch platform across Sunoco’s footprint in the U.S. and Canada, according to the announcement. A phased rollout on the new platform is expected to start early in 2027.
- Sunoco also announced the launch of its Credit One Bank Sunoco Rewards Plus Mastercard, according to a separate announcement on Tuesday.
Dive Insight:
Sunoco’s loyalty partnership with VLG includes design, development and ongoing operation of Sunoco’s loyalty apps. It also allows for continuing support for VLG’s Pay With Points program, which lets customers redeem points they earned from using cards issued by participating banks and card issuers for fuel discounts.
Current Sunoco Go or Journie Rewards members will see their accounts be automatically moved to the new platform.
"Sunoco runs some of the most complex, multi-brand loyalty operations in the industry," said Ray Stanton III, CEO of Velocity Logic Group. "This partnership brings all of it onto one platform, giving Sunoco a single, scalable foundation to grow its loyalty programs without compromising the experience members rely on today."
The Sunoco Rewards Plus Mastercard, meanwhile, allows customers to save money at the pump at participating Sunoco-branded gas stations while earning cash back.
Users get introductory savings of 60 cents per gallon for the first 30 days after opening the card account. The card offers ongoing savings of up to 12 cents per gallon — 9 cents when paying with the card and an additional 3 cents when linking the Mastercard to the Sunoco app and using it to pay. Cash back can be earned on the first $5,000 in eligible purchases in a calendar year at a rate of 3% for in-store purchases at participating Sunoco locations, 2% on dining and grocery purchases and 1% on everything else. After that, members earn 1% cash back on all purchases.
There are approximately 5,700 Sunoco-branded locations across 40 states, according to the announcement.
